Shawn Gong
Product leader focused on monetization and growth at Tinder, experienced in building ML-driven paywalls and hybrid monetization strategies that drove multi-million dollar revenue gains.
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Mar 4, 2026 • 23min
Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder
Shawn Gong, a Tinder product leader in growth and monetization, explains ML-driven paywalls that boosted millions in revenue. He discusses decision overload, using machine learning to surface the single best offer, smart a la carte pricing to avoid cannibalizing subscriptions, and why Tinder Select failed to scale. Short, practical takes on pricing, experimentation, and designing for emotional choices.
