Shannon McBride
Digital advertising and publisher services expert from January Spring who advises media companies on social, video, and paid strategies and explains platform changes impacting advertisers.
Best podcasts with Shannon McBride
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Jan 26, 2018 • 39min
Closing Techniques of Media Sales Superstars, ad sales training with Ryan Dohrn
Shannon McBride, a digital advertising and publisher services pro at January Spring, explains platform shifts and publisher strategies. She discusses Facebook’s meaningful interactions update and why paid, creative-rich approaches matter. Conversation covers multimedia paths to purchase and how publishers can help advertisers navigate changing reach and ad tactics.
