
Shannon Barrett
Business manager and C-suite partner at Phenomenal Fungi who explains the company's pivot from growing mushrooms to supplying equipment, cultures, and tinctures and describes scaling challenges and growth during the pandemic.
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Feb 19, 2026 • 8min
Ep. 3337 - TBT: The Mushroom Kingdom of North Carolina
Shannon Barrett, business manager and C-suite partner at Phenomenal Fungi, who helped pivot the company from growing mushrooms to supplying equipment, cultures, and tinctures. They talk about launching an Etsy supply business, inventing a laminar flow hood, rapid pandemic-driven growth to $20K/month, and ongoing supply chain and shipping challenges.


