Shane Greenstein
Harvard Business School professor whose research covers computing, communication, and internet markets; author of the case on The Acquired Podcast and moderator of the classroom discussion.
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Feb 3, 2026 • 42min
If and How to Scale the Acquired Podcast
David Rosenthal, co-founder known for deep historical research, and Ben Gilbert, co-founder and long-form storytelling specialist, join Harvard Business School professor Shane Greenstein, who studies internet markets. They discuss Acquired’s slow-growth, high-quality approach, trade-offs of scaling, selective sponsorships, audio’s passive power, AI’s production role, and when to preserve craft versus expand.
