Seth Berkowitz

Seth Berkowitz, the founder and CEO of Insomnia Cookies, shares his journey from a college student delivering cookies to a $350 million cookie empire. He discusses the challenges of scaling his business while still in school, including funding struggles and navigating early financial crises. Berkowitz emphasizes the importance of resilience and innovative strategies that allowed him to thrive, even during tough times like the COVID-19 pandemic. Plus, he reflects on the joy of satisfying late-night cravings and building a loyal customer community.

Seth Berkowitz, founder and CEO who turned a college cookie startup into a multi-hundred location delivery bakery. He discusses late-night delivery as the brand's core. He explains site selection near campuses and pizza clusters. He recounts scaling from beeper days to warm delivery, product development shaped by fans, ownership chapters, and an ambitious plan to reach 1,800 bakeries.