Serguei Netessine
Wharton professor of operations, information, and decisions who researches operations management and platform business models; provides expert analysis on how sanctions and supply-chain issues affect franchise businesses.
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Feb 20, 2026 • 13min
How Geopolitics Is Hitting Local Gas Stations
Serguei Netessine, Wharton professor of operations, information, and decisions who studies operations management and platform business models. He explains how sanctions on a major oil owner ripple through local gas stations. Short takes cover franchise ties, banking and card-processing breakdowns, reputational harm from logos, legal limits on switching providers, and why divestment and rebranding can be the cleanest fix.
