Sergey Shevelev
Founder and tea culture ambassador behind Moychay International, with decades of experience sourcing and promoting high-quality Chinese teas and building tea houses and festivals across Europe.
Best podcasts with Sergey Shevelev
Ranked by the Snipd community
Jan 7, 2026 • 1h 7min
Sergey: How Do You Sell Ritual Tea in a World That Only Wants Convenience? with Sergey Shevelev, Founder Moychay International
Sergey Shevelev, founder and tea culture ambassador behind Moychay International, who built tea houses across Europe after years sourcing tea in China. He tells stories of sourcing wild and ancient teas, learning Chinese to build trust with farmers, rebuilding his life after war, and turning ritual tea into a social alternative to alcohol and quick convenience rituals.
