Scott Morris
Chief Marketing Officer at Sprout Social, focused on AI-powered marketing tools and building AI-savvy marketing teams, with expertise in social media management and martech strategy.
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Feb 26, 2026 • 28min
Ep 722: How to Build a Team of AI-savvy Marketers
Scott Morris, CMO at Sprout Social, brings martech and social media expertise. He discusses starting with AI experimentation and forming an AI council. He covers standardizing tools, creating new AI-focused roles, and measuring AI impact. He warns against end-to-end AI reliance and emphasizes training and culture to keep teams future-ready.
