Sarah Todd
Reporter at Stat who covers food, tobacco, and health-related industry practices; provides expert reporting on nicotine, nicotine pouches, and the scientific and regulatory context in the episode.
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May 8, 2026 • 27min
Is smoking back?
Sarah Todd, a reporter who covers tobacco and health, and Marnie Rose McFall, a culture reporter tracking Gen Z trends, dig into smoking's visual comeback. They explore Gen Z’s fascination with cigarette imagery, smoking in media and fashion, social drivers like COVID and wellness backlash, and how nicotine is being reframed in pop culture.
