Sarah Siegel
CEO of Siegel Communications, a San Francisco public relations firm; discusses operational challenges like hiring, office space, and reaching aggressive revenue goals after navigating prior downturns.
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Jan 27, 2026 • 46min
I Expect to Grow This Year. Should I Hire Now?
Shannon Kennedy, founder of Kiwi Vision and maker of the Morgan Square tool; Jackie Russo, CEO of Brand Russo and Profit First adopter; Sarah Siegel, CEO of Siegel Communications navigating rapid growth. They debate hiring before revenue arrives, temp-to-perm and junior-first hiring tactics, balancing office culture with hybrid work, practical AI use, and Profit First budgeting shifts.
