Sarah Personette
CEO of Puck, a media company built around star journalists and subscription newsletters. Previously held leadership roles at Facebook and Twitter, giving her experience in platform strategy, advertising, and media economics.
Best podcasts with Sarah Personette
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58 snips
Apr 13, 2026 • 1h 15min
Can Puck’s CEO reinvent the news business for the influencer age?
Sarah Personette, CEO of Puck and former Facebook and Twitter executive, talks about building a media company around star journalists. The conversation digs into trust in news, creator-style incentives versus newsroom traditions, subscriber growth, the Airmail acquisition, equity and pay, platform dependence, and why AI, Washington coverage, events, and video are next.
8 snips
Mar 4, 2025 • 1h 4min
How to grow a creator-based newsletter business, with Puck’s Sarah Personette
Sarah Personette, CEO of Puck, shares her insights on transforming the newsletter business with a creator-centric model. She discusses how Puck has evolved from focusing solely on individual journalists to creating sub-brands that operate like franchises while highlighting the successes of notable newsletters. Personette also emphasizes growth strategies for subscriber retention, the importance of engaging audiences through diverse content, and innovative compensation models. The podcast reveals the adaptability and future potential of Puck in the rapidly evolving media landscape.
