Andrew Lipsman, independent media and commerce analyst, questions rapid agentic takeover. Sarah Marzano, eMarketer principal analyst, brings data-driven caution. Ekta Chopra, CDO at e.l.f. Beauty, pushes practical brand prep for AI discovery. Ben Miller, ShopTalk content VP, guides a lively debate. They spar over definitions, consumer adoption timelines, product data and brand visibility in an AI-driven retail future.
