Sarah Maria Griffin
Novelist and video game critic for The Guardian, long-time Pokémon fan discussing the franchise's 30th anniversary and its place in adult life and parenting.
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Mar 8, 2026 • 5min
Pokémon at 30: “I’ve rediscovered it now as an adult and realise it’s a great way of keeping you company”
Sarah Maria Griffin, novelist and Guardian video game critic, talks about rediscovering Pokémon at 30 as a parent and lifelong fan. She explores the franchise's cultural scale, its collecting and cosy appeal, the generational passing of fandom, Pokémon Go’s staying power, and the brand’s reach across games, cards, films and TV.
