Sarah Gale
Director of Insight, Data and Outcomes at Global, specialising in measurement and modelling for audio and broadcast advertising using first-, second- and third-party data.
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Mar 27, 2026 • 25min
How can we get better at measuring outcomes for audio?
Dan Innes-Taylor, Senior Insight and Outcomes Manager at Global, who builds audio measurement and creative optimisation tools. Sarah Gale, Director of Insight, Data and Outcomes at Global, who models audio impact using multiple data sets. They debate why audio resists digital-style metrics. They explore combining brand lift, econometrics and modelling, plus AI, creative features and benchmarking to better value audio across the funnel.
