Sara Varni

Sara Varni, CMO of Datadog, previously led marketing at Twilio and Attentive. She dives into aligning sales and marketing for pipeline success and shares her insights on the importance of cross-department collaboration. Varni discusses the complexities of pipeline generation across different market segments and highlights strategies for enhancing synergy between teams. She emphasizes balancing aggressive sales tactics with a positive developer experience, ensuring respectful engagement while maintaining brand integrity.

Sara Varni, CMO of Datadog and former Twilio and Salesforce marketing leader, shares her playbook for developer-first and enterprise go-to-market. She discusses balancing developer and executive messaging. She explains how AI should automate low-value work while preserving authenticity. She highlights community as a long-term marketing advantage.