Sara Howard
Longtime Australian writer and former agency owner who ran Writers Australia for nearly two decades and authored Beyond Solo; shares experience closing a profitable agency and perspectives on AI, freelancing, and building collectives.
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Jan 28, 2026 • 51min
#389: She Shut Down a Profitable Agency (Here's Why Writers Should Pay Attention)
Sara Howard, longtime Australian writer and former agency owner who ran Writers Australia for nearly two decades, explains why she closed a profitable agency to stay ahead of change. She talks about large clients building internal AI, how AI shifts agency challenges from capacity to capability, why 2026 favors adaptable freelancers, and how collectives and small experiments can unlock new value.
