Saoud Kalifah

Saoud Kalifah, founder of FakeSpot.com, sheds light on the troubling fake review economy impacting e-commerce. He explores the complex relationship between customer trust and fraudulent reviews on platforms like Amazon and Walmart. The conversation delves into the evolving technologies combating these fakes, such as AI and machine learning. Saoud also discusses the significant legal challenges facing social media giants like Facebook tied to fraudulent review groups, highlighting the need for accountability and authenticity in online shopping.