
Sanjay Sarathy
Vice President of Self-Service and Developer Experience at Cloudinary, responsible for developer community engagement and the company's high-volume self-service business, focusing on documentation, support, and product-led growth.
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Feb 4, 2026 • 27min
Cloudinary and the Business Case for Developer-Led Product Growth
Sanjay Sarathy, VP of Self-Service and Developer Experience at Cloudinary, blends business and builder perspectives to scale developer-led growth. He talks about earning developer trust, early investment in technical support, documentation as a growth asset, meeting communities where they are, and turning reliability and referrals into sustainable adoption.


