Sammy Lander

Sammy Lander, specialist substitutes coach and founder of the Finishers Academy, builds bench identity and practical systems for non-starters. He explores creating player-chosen roles like Finishers and Impactors. He describes in-game warmups, simulating match scenarios in training, rebuilding confidence after being dropped, and the duties of a dedicated subs coach.

Sammy Lander, the world’s first Substitution Coach and author who prepares and empowers bench athletes. He explores mattering vs belonging and why playing time signals value. He explains giving substitutes clear processes, shows how vague language undermines performance, and lays out how a substitution culture reveals a team’s true values.