Sam Wouters

Sam Wouters, Director of Marketing at River, discusses the U.S. as a leader in Bitcoin adoption and the evolution of proof-of-reserves post-FTX. He explores why retail interest is low despite Bitcoin’s surges and how institutional involvement can be double-edged. Wouters highlights psychological barriers that new investors face and the moral obligation of Bitcoiners to educate skeptics. The conversation also delves into future trends for Bitcoin and the need for effective communication to drive broader acceptance.

Sam Wouters, Director of Marketing at River and co-author of River Research, shares data-driven views on Bitcoin adoption and the Lightning Network. He discusses why adoption is breaking records, Lightning’s explosive payment volume growth, and how institutions and ETFs are reshaping who holds Bitcoin. The conversation also covers AI, stablecoins, and why adoption can rise even if price falls.

Sam Wouters, Bitcoin entrepreneur and researcher at River, gives a concise mini bio and walks through Lightning Network growth and data. He highlights the >$1B monthly Lightning volume, routing efficiency and rising payment sizes. Conversation covers exchange-driven activity, institutional and business adoption, user behavior patterns, and practical strategies for Bitcoin evangelism.