Sam Stewart

Sam Stewart, the Senior Director of Beverage Alcohol for Sodexo Live!, shares insights on crafting the perfect mocktails for Taylor Swift's Eras Tour. Discover the magic behind designing themed drinks that resonate with diverse audiences, enhancing the overall event experience. Sam discusses the importance of inclusivity with non-alcoholic options and how they can drive both guest satisfaction and profitability. Learn innovative strategies that event planners can implement to elevate their beverage menus and keep attendees engaged.