Sam O'Keefe
Co-founder and CEO of Flex, a fintech payments platform that enables merchants to accept HSA and FSA funds at checkout to make tax-advantaged health spending seamless and ubiquitous.
Best podcasts with Sam O'Keefe
Ranked by the Snipd community
Feb 23, 2026 • 33min
327. Sam O'Keefe, Co-Founder & CEO of Flex
Sam O'Keefe, co-founder and CEO of Flex, builds a fintech that lets people pay with HSA and FSA funds at checkout. He talks about why health accounts are confusing and how Flex makes them seamless, the merchant benefits like higher conversion, API-first integrations with partners like Equinox, and trends across fitness, sleep, supplements and wearables.
