Sam Jacobs
CEO of Pavilion and co-host of the Topline podcast, who guides discussions on trends and operations in B2B tech and go-to-market strategy.
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Oct 5, 2023 • 50min
Cultivating an efficient GTM engine (with Sam Jacobs, Founder & CEO of Pavilion)
Sam Jacobs, Founder & CEO of Pavilion and author of Kind Folks Finish First, shares lessons from building Pavilion and scaling GTM. He digs into why in-person community still matters. He explains when bigger sales teams fail and how tighter alignment, RevOps, and alternative motions improve efficiency. He predicts AI will reshape outbound and favors fewer, higher-performing reps.
