
Sam Degenhard
Founder and CEO of Campfire Ranch, an outdoor hospitality brand operating campgrounds, backcountry huts, lodges, and micro-hotels; specializes in sub-30-key assets and an OpCo-PropCo leasing model to scale operations without owning real estate.
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Feb 10, 2026 • 56min
How to Scale to 4 Hospitality Properties Without Raising Millions in Capital | Sam Degenhard E70
Sam Degenhard, founder and CEO of Campfire Ranch, builds outdoor lodges, huts, and campgrounds focused on small, high-touch stays. He explains scaling by leasing properties instead of buying, the OpCo-PropCo lease model, boots-on-the-ground due diligence, owner-operator staffing, and how unique amenities and pricing drive premium ADRs across varied outdoor assets.


