Sam Berg

VP of Sales at Tennr leading sales during a period of hyper-growth, previously a sales leader at VTS with deep experience building disciplined, trust-focused sales teams in vertical industries.

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Feb 10, 2026 • 1h 6min

The Words You Use Are Killing Your Trust & What Great Sellers Do Instead W/ Sam Berg, VP of Sales @ Tennr”

Sam Berg, VP of Sales at Tennr who scaled disciplined, trust-first sales teams during hyper-growth, shares sharp takes on sales language, hiring frameworks, and building negotiation guardrails. He breaks down why discipline and curiosity beat polish, how to create urgency without pressure, and which words kill trust — plus simple swaps that keep conversations calm and credible.

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