Sally Hogshead
Fascination expert and author of books including Fascinate and How the World Sees You, who consults on brand fascination and creating emotional attachment for products and services.
Top 3 podcasts with Sally Hogshead
Ranked by the Snipd community
22 snips
Nov 21, 2025 • 54min
How To Make Your Brand or Business Impossible to Resist
Join Sally Hogshead, a New York Times bestselling author and advertising pro, as she shares how small businesses can create captivating messages without hefty budgets. Discover why fascinating branding trumps expensive ads, and learn about her innovative Fascinate system. Sally illustrates her points with real-world examples, like turning challenges into marketing gold. She also discusses the power of aspirational pricing and creative packaging to elevate a brand's value, proving that small businesses can stand out by thinking creatively.
16 snips
Mar 6, 2026 • 42min
How to Make an "Unsexy" Product Irresistible
Sally Hogshead, fascination expert who crafts emotional brands, and Dave Scranton, financial advisor and coach focused on fixed-income strategies, show how mundane offerings become magnetic. They discuss bursting assumptions, creating rituals and suspense, turning disadvantages into advantages, and educating to motivate. Short, provocative ideas on making customers fight over your product.
8 snips
May 20, 2015 • 1h 8min
179 Leverage Your Strengths to Fascinate Your Audience with Sally Hogshead
Sally Hogshead, an expert in fascination, discusses leveraging personal strengths for entrepreneurial success, discovering your unique value through personal branding, attracting the right audience through messaging and marketing, and understanding the threats to effective communication. She also explores the importance of capturing your audience's attention in the first nine seconds and leveraging your fascinating qualities.
