Sally Cooper
Leads OpenSSF's marketing efforts and recently became a co-host of the podcast; brings a background in technical training, documentation, and product/marketing work that connects complex technology to broader audiences.
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Jan 27, 2026 • 19min
Why Marketing Matters in Open Source: Introducing Co-Host Sally Cooper
Sally Cooper, OpenSSF marketing lead who moved from technical training and docs into making complex tech accessible. She talks about why marketing can unsettle open source, how personal branding builds community, using personas to reach diverse stakeholders, practical ways newcomers can get involved, and OpenSSF's 2026 quarterly themes like AI/ML security and CVE transparency.
