Ryu Yokoi

Ryu Yokoi, Chief Digital Officer for Unilever's Personal Care North America, brings over 20 years of experience in brand management and digital strategy. He discusses Unilever's bold digital transformation and the convergence of media and commerce. Ryu highlights the shift from traditional marketing to performance-driven strategies and the critical importance of data in decision-making. He emphasizes the need for agility in adapting to competition, especially from emerging challenger brands, while stressing the power of authentic content in engaging consumers.