Ryan Verklin
Paid Media & Retail Media Senior Lead at Bayer, specializing in retail media activation, measurement integration, and coordinating national and retail media strategies.
Best podcasts with Ryan Verklin
Ranked by the Snipd community
Apr 4, 2026 • 30min
Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast
Ryan Verklin, Bayer retail media lead focused on activation and measurement integration; Jason O'Toole, Gildan connected commerce head with apparel and social commerce expertise. They dig into offsite retail media growth, measurement and incrementality challenges, creative and regulatory limits for categories, and high-opportunity channels like CTV, TikTok Shop, and AI-led formats.
Oct 8, 2025 • 45min
186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin
Gary Guarnaccia, an ad tech partnerships expert, and Ryan Verklin, a programmatic strategist at Bayer, share insights on the complex world of programmatic advertising. They discuss the fallacy of thinking more DSPs equal greater reach, emphasizing the importance of strategic selection. Ryan describes retail media strategies, highlighting on-site vs off-site tactics. They advocate for better tools for programmatic traders, with efficient DSP interfaces as crucial for success. The duo also explores the evolving relationships between DSPs and SSPs, predicting a future of increased overlap.
