Ryan Pinkham
VP of Go-to-Market at TaxCloud, an expert in sales tax automation for e-commerce brands who advises on nexus, compliance, and tooling for growing merchants.
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Feb 24, 2026 • 9min
The Sales Tax “Nexus” Trap Most Brands Miss
Ryan Pinkham, VP of Go-to-Market at TaxCloud and sales-tax automation expert, explains why nexus suddenly makes sales tax complicated for growing ecommerce brands. He breaks down common brand behaviors, changing state rules like the Streamlined Sales Tax program, and a start-of-year nexus checklist to revisit after expansion. Practical, timely, and focused on avoiding costly compliance surprises.
