Ryan Narod
VP of Marketing at Rippling, leading the company's brand and content strategy with a background in growth marketing and experience at startups and Google.
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Feb 17, 2026 • 49min
How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)
Ryan Narod, VP of Marketing at Rippling, a growth marketer turned brand leader. He breaks down Rippling’s shift from growth to memorable brand building. Hear about scrappy iPhone videos, human-first customer storytelling, the “HR Deserves Better” campaign, measuring brand with MMM and incrementality, and even planning a Super Bowl commercial.
