
Ross Sidlowski
Director of Strategy at The LEGO Group who describes client-side strategic challenges and the value of internal teams paired with external partners to solve long-term business problems.
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Feb 10, 2026 • 1h 5min
Live from Arnold in Boston: Brains, Grit and Brand Building
Travis Robertson, creative co-founder of Colossus; Ross Sidlowski, strategy lead at The LEGO Group; Gail Felcher, global partnerships lead at Shark Ninja; Brie Rossetti, Chief Strategy Officer at Arnold; Sean McBride, Chief Creative Officer at Arnold. They chat Boston’s creative DNA, balancing in-house teams with agencies, agency identity versus national ambition, product-led storytelling, and how strategy and creative collaborate.


