Ross Mackay
Founder and CEO of Cadence, a sports-hydration CPG brand focused on premium positioning and rapid retail scale, known for turning beverage positioning into mass distribution success.
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Feb 24, 2026 • 1h 44min
Ross Mackay - Premium Isn’t About Price — It’s About Positioning
Ross Mackay, founder and CEO of Cadence, a sports-hydration brand scaling premium positioning fast. He explains why premium is about packaging, placement, and storytelling. Short takes cover rebrands that tripled on-shelf sales, aisle research and price alignment, retail pitch tactics, distribution tradeoffs, formulation choices, and founder-led sales and hiring. Practical playbook moves throughout.
