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Ross Link
CEO of Marketing Attribution and veteran practitioner in marketing measurement with prior leadership at Nielsen and expertise in marketing mix modeling and attribution.
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19 snips
Feb 10, 2026
• 1h
Season 7, Episode 6: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)
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Ross Link, CEO of Marketing Attribution and marketing measurement veteran, and Carl Mela, Duke quantitative marketing professor, discuss measuring long-term brand advertising. They cover what firms get wrong about brand measurement. They debate short-term metrics versus brand strategy and internal politics around measurement. They explain Carl’s two brand-performance metrics and practical tools for nascent brands.
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