Ross Graber
Vice President and Principal Analyst at Forrester focused on revenue operations and performance measurement, author of a C-suite alignment study and advisor on alignment and RevOps best practices.
Best podcasts with Ross Graber
Ranked by the Snipd community
Mar 9, 2026 • 33min
#110 The C-Suite Alignment Problem (+ How RevOps Can Fix It) – with Ross Graber, VP & Principal Analyst at Forrester
Ross Graber, VP and Principal Analyst at Forrester who studies RevOps and C-suite alignment, joins to unpack Forrester’s alignment study. They explore how alignment boosts customer value, why executives feel aligned while teams do not, the strategy and culture blockers, misaligned incentives between marketing and sales, and how RevOps can use neutral data and buyer-focused processes to bridge the gap.
