Ross Benes
Senior Analyst specializing in advertising and media who provides data-driven analysis on streaming, ad revenue, and industry M&A in the episode.
Top 3 podcasts with Ross Benes
Ranked by the Snipd community
Feb 2, 2026 • 21min
The WBD Deal? Netflix’s Ads in 2026? — What Are the 3 Big Questions for Netflix? | Behind the Numbers
Ross Benes, a senior analyst who covers advertising, streaming and media M&A, joins to tackle Netflix’s biggest crossroads. They dig into Netflix’s ad revenue trajectory and monetization limits. They unpack the potential Warner Bros. Discovery deal and its regulatory and bidding hurdles. They debate growth levers like free tiers, live events, and gaming bets.
Feb 12, 2026 • 34min
Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Like a College Kid’s Night Out | In the Game
Ross Benes, a senior digital advertising analyst who digs into ad data, and Paul Verna, VP of Content with deep marketing experience, break down Super Bowl LX. They discuss why the game felt flat despite huge reach. They unpack AI’s takeover of ads, the rise of celebrity-packed spots, programmatic ads versus shared broadcasts, and how brands treat Super Bowl campaigns as pregame-to-afterparty storytelling.
Jan 5, 2026 • 20min
The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers
Join Yory Wurmser, a principal analyst specializing in ad tech, and Ross Benes, a senior analyst focused on podcasts, as they compete in a fun bake-off style discussion. Yory predicts agentic ad buying will revolutionize the industry by automating processes, while Ross reveals how YouTube's established platform will dominate the upcoming surge in video podcasts. They also delve into the challenges of adopting new standards, the significance of visual engagement, and factors that make video podcasts truly captivating. A lively clash of insights awaits!
