Ross Benes
Senior Analyst who provides data-driven arguments about audience growth and commercialization of sports, advocating that Formula One is breaking through in the U.S.
Best podcasts with Ross Benes
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Mar 17, 2026 • 29min
Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game
Ross Benes, a data-driven sports analyst, and Blake Droesch, a media and marketing skeptic, debate Formula One’s U.S. momentum. They discuss Drive to Survive and star drivers as audience magnets. They examine the impact of added U.S. races, celebrity spillover, and whether growth is sustainable or a hype cycle. They also weigh commercial value for brands and the risk of over-Americanizing the sport.
