Rosie Johnson
Founder and creator of the clean fragrance brand By Rosie Jane; former celebrity makeup artist who built the business from a kitchen-table side hustle into a profitable, bootstrapped company carried by retailers like Sephora and forecasting multi-million dollar sales.
Best podcasts with Rosie Johnson
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Mar 17, 2026 • 34min
How I Scaled My Side Hustle to $15 Million
Rosie Johnson, founder of clean fragrance label By Rosie Jane and former celebrity makeup artist, built a kitchen-table side hustle into a multimillion-dollar brand. She discusses crafting subtle scents, slow-launching while juggling family, breaking into retailers like Sephora, staying bootstrapped, and using sampling and community to drive sustainable growth.
