Roger Clodfelter
Senior vice president for communications and enrollment marketing at High Point University, responsible for recruitment strategy and campus marketing transformation that significantly grew enrollment and built distinctive programs.
Best podcasts with Roger Clodfelter
Ranked by the Snipd community
Feb 6, 2026 • 45min
What Happens When a University Starts Thinking Like Dan Kennedy?
Roger Clodfelter, Senior VP for communications and enrollment marketing at High Point University, led a radical recruitment and campus marketing transformation. He discusses applying direct-response principles to higher ed. Topics include campus visits as sales tools, retention tactics, celebrity residencies to drive revisits, targeted lead qualification, and testing offers and CTAs to boost enrollment.
