Robin Thurston

Robin Thurston, media and product executive who scaled MapMyFitness and now leads Outside, explains how he fused magazines with mapping apps, SaaS and events to build a media-as-flywheel. He discusses combining content, utility and commerce. He walks through technical integration, revenue shifts to subscriptions and SaaS, and the creation of Outside Days to grow and diversify the audience.

Robin Thurston, Founder and CEO of Outside Interactive, shares his vision for uniting outdoor brands to foster community and encourage outdoor activities. Caroline Adams Miller, an expert in goal setting, discusses insights from her book, focusing on achieving big goals and the psychology behind resolutions. Together, they explore the future of outdoor activity tracking, the significance of user data ownership, and the vital role of honest feedback in personal growth. Tune in for inspiring ideas on embracing adventure and building connections!