Robert Steiner
Music analyst and author of the Luminate special report 'Asia, a global force in music', specializing in trends across Asian music markets including K-pop, J-pop, India, and China.
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Mar 13, 2026 • 32min
How Kpop is Widening the Funnel for an Asian Music Boom
Robert Steiner, music analyst and author of Luminate’s report on Asia’s music rise. He explores K-pop’s global image, why 2026 could be pivotal with BTS and multimedia tie-ins, tensions around K-pop’s identity as it globalizes, and how Japan, India, and China are carving distinct paths in music and fandom.
