Robbie Baxter
Expert on subscription and membership models, bestselling author of The Membership Economy and The Forever Transaction, and podcast host of Subscription Stories who advises companies like Netflix, Microsoft, and The Wall Street Journal on recurring-revenue strategies.
Best podcasts with Robbie Baxter
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10 snips
Feb 23, 2021 • 23min
Leveraging the Membership Model: Lessons from Netflix with Robbie Baxter, Author of The Membership Economy
Robbie Baxter, a strategy consultant and author of 'The Membership Economy' and 'The Forever Transaction,' delves into the powerful subscription model that changed the game for businesses like Netflix. She reveals what really defines the membership economy and its benefits for various industries. Baxter also discusses how client expectations in consulting have shifted, explores the nuances between memberships, subscriptions, and freemiums, and shares essential strategies for building lasting customer relationships.
8 snips
Feb 16, 2026 • 23min
Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave with Robbie Baxter
Robbie Baxter, a subscription and membership strategist who advises Netflix and Microsoft, shares how to build irresistible recurring models. She covers turning products into subscriptions, avoiding common launch mistakes, and creating community-based retention. Conversational and practical insights on trust, onboarding, and real-world subscription launches.
