Rob Waugh
Technology and investigations journalist known for reporting on the internet and emerging tech; conducted investigations into synthetic media and fabricated experts appearing in British press.
Best podcasts with Rob Waugh
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Mar 26, 2026 • 41min
Identity Slop: The Rise of Synthetic Media Experts
Rob Waugh, technology and investigations journalist who exposed fabricated media experts, discusses the rise of synthetic identities in news. He recounts discovering fake experts, the companies and motives behind them, how publishers and search systems enable the spread, risks from dangerous misinformation, and practical signs and remedies for spotting and countering automated authority.
