Rob & Mike Barnes
Co-founders of Selkirk Sport, a premium pickleball brand that they grew from a small startup into a category-leading company valued at over $200M, known for product R&D, Selkirk Labs, and strategic brand-building in an emerging sport.
Best podcasts with Rob & Mike Barnes
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Apr 30, 2026 • 51min
657: They Bet Everything on a Sport Nobody Took Seriously… Now It’s Worth $200M
Rob and Mike Barnes, brothers who turned a hobby into Selkirk Sport — a premium pickleball brand now worth over $200M. They discuss betting everything on an obscure sport, launching serialized 360 paddles, building a $1M R&D lab, the four P growth framework, clever sponsorship and branding moves, and creating Selkirk Labs as a real-time product feedback engine.
