Rob Horwitz
Microsoft licensing analyst and co-founder of Directions on Microsoft with prior Microsoft experience; advises and trains organizations on Microsoft licensing, focusing here on Microsoft 365 Copilot licensing details and deployment guidance.
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Feb 19, 2026 • 37min
Microsoft 365 Copilot Licensing: Five Things You Need to Know
Rob Horwitz, Microsoft licensing analyst and co-founder of Directions on Microsoft, explains Microsoft 365 Copilot licensing and deployment. He covers why licensing is changing and the free Copilot Chat versus paid tiers. He outlines a four-layer model from basic chat to advanced agents. He also highlights hidden costs, security tradeoffs, and negotiation strategies for buying Copilot.
