Rob Fraser

Rob Fraser, Founder and CEO of OUTWAY socks and a former MTB national athlete, discusses the mindset needed for success in both sports and business. He shares how his mission helped him overcome injuries and setbacks, emphasizing resilience and long-term thinking. Fraser also touches on lessons from failure, the challenges of designing personalized socks, and the importance of authenticity in entrepreneurship. His journey highlights the balance between ambition and personal fulfillment as he navigates the complexities of building a brand.

Rob Fraser, Founder of Outway, discusses the transition from athlete to founder, effective forecasting and balancing sales and inventory, exploring different channels of the sock business, scaling a business from $1M to $25M in sales, transitioning from in-house fulfillment to 3PL, and staying updated on platforms and trends.

Rob Fraser, founder and CEO of Outway Socks, built a multimillion-dollar sock brand and private-label arm. He discusses using private‑label preorders to generate cash, choosing air freight to speed inventory turnover, negotiating 3PL terms to cut costs, and the reset of removing external growth targets to refocus on product and profitable fundamentals.

Rob Fraser, the founder and CEO of Outway, a performance sock brand, shares insights on scaling his business to eight-figure profitability. He discusses how Outway expanded into the U.S. market and leveraged Amazon and wholesale channels for growth. Rob emphasizes the importance of brand building and community engagement, predicting a shift back to these values in 2026. He also shares challenges faced during expansion, the need for margin improvement, and the complexities of scaling from $5M to $10M.

Rob Fraser, Founder and CEO of Outway, dives into the evolution of his sock company and the transformative challenges faced over two years. He shares insights on the balance of personal growth with business resilience and strategic decision-making, particularly in channel expansion. Fraser discusses the exciting impact of AI on consumer goods and the growing Canadian product movement. He also emphasizes the crucial role of innovative sock design in building customer loyalty and the importance of navigating opportunities with agility.