Riya Grover

Riya Grover, CEO of Sequence, delves into B2B revenue models & pricing strategies. They discuss challenges in managing hybrid pricing models, adoption of usage-based pricing, & unifying quote-to-cash process. Sequence simplifies revenue processes by integrating CPQ billing & rev recognition, emphasizing RevOps teams' rising trend.

Riya Grover, Co‑founder and CEO of Sequence and former founder of Feedr, builds AI tools to automate complex billing and accounts receivable. She discusses blending deterministic billing systems with LLM-powered agents. Short takes cover human-in-the-loop design, configuring agent behavior per customer, and how modern pricing models break traditional billing.

Riya Grover, Co-founder and CEO of Sequence, an AI-native revenue platform, shares her journey from investment banking to launching a startup. She discusses the challenges of automating quote-to-cash processes, detailing how AI agents can transform finance workflows by reading contracts and generating invoices. Riya reflects on her recent Series A funding success, highlighting the importance of customer feedback and team quality. With insights into standing out in the competitive AI landscape, she offers valuable advice for aspiring founders.