Ritesh Arora
Co-founder of TRU.BIKE, a startup designing premium, lightweight children's bicycles and exporting e-bikes to Europe; speaks about building India's first global bicycle brand and the company's product and go-to-market journey.
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Jan 19, 2026 • 30min
Ritesh Arora, Co-Founder of TRU.BIKE, on building India’s first global bicycle brand.
Ritesh Arora, co-founder of TRU.BIKE and maker of premium kids’ bikes and exported e-bikes, shares his journey building India’s first global bicycle brand. He talks about product development, bootstrapping to revenue, cracking exports via European shows, retail vs e-commerce challenges, meeting European quality standards, and scaling marketing and distribution globally.
