Rikesh Lal
Executive Creative Director at Erich & Kallman with a background in major agencies and experience leading creative work for brands like Reese's and Impossible; discusses agency culture, creative process, and San Francisco's advertising scene in this episode.
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Feb 16, 2026 • 30min
#526 - Rikesh Lal | Breaking Into Erich & Kallman
Rikesh Lal, Executive Creative Director at Erich & Kallman who has led work for brands like Reese's and Impossible, joins to talk San Francisco's creative roots and agency culture. He explores the city’s countercultural influence, pitching and hiring approaches, making big spots without celebrities, mastering 15-second ads, and how AI fits into creative craft.
