Rika Facundo
Managing Editor at WARC APAC and lead researcher on the report discussed in the episode, offering expertise on marketing effectiveness, governance, and measurement in APAC.
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Mar 10, 2026 • 30min
Tackling the twin pace effectiveness gap
Rika Facundo, Managing Editor at WARC APAC and lead researcher on the report, brings expertise in marketing effectiveness, governance and measurement in APAC. She discusses governance as the root of the say-do gap. She explores legacy short-termism, why finance should measure brand, measurement windows and reporting cadence. She outlines APAC cultural barriers and urges shared accountability and redesigned governance.
